A new Skateboard company with history.
Objective: To create a brand identity and build brand equity through advertisements, board designs and social responses.
History of the Company: Proud American company with a history as a saw mill in Northern California since the early 1900s.
During the 1980s Adolfo "Papa" Valle Sr., extended the saw mill and started manufacturing skateboards for companies.
After the death of Valle Sr. his son decided to create his own skateboard company using the already established facilities.