About: Nike has rolled out multiple Factory stores across America. Their main target for this campaign are people who commute and want to be in shape.
Objective: To create a poster campaign for their Black Friday sale and a means to share a thank you to customer to someone else.
Solution: A print campaign featuring Athletes both professional and non, wearing the products. Paired with a Copy that relates to either who they are or what they are doing + a mention of the sale.
A feature in their Nike running app that allows users to acquire discounts for loved ones by walking, jogging or running. They then share the discount via twitter.