I worked on both digital and print assignments for AT&T while a Junior Art Director.
Tasks included concepting, gifs, emails, bill inserts, storyboards, return instructions, and more!
Spec work
People love to give advice—especially when they're not qualified to do so.
Kapitall leverages generations of knowledge and the latest forecasting technology to provide financial advice you can trust.
Art Direction: John Cassidy
Copy Writer: Dwayne Kelly
About: Home Base is a New England based charity in New England. Their sole mission is to help treat the invisible wounds of war for warriors who have returned home.
Mission: Gratitude is an annual Gala and the largest source of annual donations for Home Base.
In 2016 we were tasked with creating a campaign for Home Base to gain awareness for the event and sell tickets to the Beach Boys headlined event.
Results: Home Bases exceeded expectations and raised close to two million dollars that night.
Creative Director: Christopher Jarrin
Copy Writer: Michelle Rudy
Junior Art Director: John Cassidy
Editor: Kaitlin McRae
I am the co-founder and President of Being Built, a worldwide car club.
We started with the intentions of just being a small local group of car enthusiasts. Through Instagram we have become one of the fasts growing car communities in the world! With an average follower growth rate of 1,000 per month we are excited by the amount of people interested in what we are doing.
We have over 350 members across the United States and 13 countries. All with our window sticker on their car and other branded merchandise.
Spec Work
Objective: Aimo French Bistro is a new food concept. They require everything to be designed from their logo to interior design, menus, and packaging. After the concept was established, the need for advertising began. Through the use of social media and print ads, Aimo plans to become an overnight success.
About: Aimo French Bistro is made with a mix of modern and rustic French culture to create a true experience for the consumer. Customers can choose from a wide variety of freshly baked pastries and breads at the to-go counter.
There is a bar located in the room on the left of the to go area. The bar is filled during the late afternoon and evening with people after work. There is also a large waiting room to accommodate those waiting to be seated for brunch, lunch and dinner.
Art Direction | Logo & Interior Design: John Cassidy
Exterior Design: Fernando Neyra
Menu Design: Brittany Acevedo
Package Design: Deirdra Kearns
Spec Work
About: Men's Closet is focused on bringing information about all kinds of new clothing trends. Then sell those trends via their site, with everything from grooming products to high end suits.
Objective: To redesign Men's Closet's logo and site with a more modern feel. Shoot and create the layout for their new look book. Then help to drive traffic by increasing their web presence.
Solution: To create a clean website layout with great UX/UI. Update their look book to show customers interesting looks that they can purchase from the site.
Develop banner ads to drive people to the website
Via Snap Spectacles create a way to redress men more dapper.
Spec Work
Overall Concept: A food establishment where young adventurous people come to explore their flavor palate via burgers.
Unique Selling Proposition: Cyclops Burgers wants the visitor to go on a flavor journey with their burgers. The menu allows people to explore through the unique toppings that are offered.
A new Skateboard company with history.
Spec Work
Objective: To create a brand identity and build brand equity through advertisements, board designs and social responses.
History of the Company: Proud American company with a history as a saw mill in Northern California since the early 1900s.
During the 1980s Adolfo "Papa" Valle Sr., extended the saw mill and started manufacturing skateboards for companies.
After the death of Valle Sr. his son decided to create his own skateboard company using the already established facilities.
